Campus Life

WOMEN IN SPORT STILL DISADVANTAGED

 

Women

Women in sport get less media coverage, their achievements are ignored, lack sponsorship and support from the public, the ‘Women in Sport in South Africa’ debate revealed at UJ’s Alumni Evening Talk, last week

The debate, coordinated by Morning Live news anchor Leanne Manas, featured South Africa’s long and triple jumper, Emmarie Fouché and UJFM’s award-winning sport journalist Andrew Hope.

The event aimed to salute accomplished South African women in sports, particularly UJ female athletes making a difference in the genre. “The rush and the talk about sports in our country is enormous. But the amazing thing about these events is that we don’t see women in such big events. There is a lot of work that still needs to be done,” said Manas.

Speaking as a woman and a coach involved in active mainstream sport, Fouché said women faced a lack of sponsorship for their sport. As a result women running a household will seek well-paid employment rather than going to training after a long day of lowly-paid work. Conrad also highlighted the public perception that women are weak and do not have the adrenaline-pumping mojo to attract more spectators. “Support for women from key structures and the media would help push women athletes into the mainstream and give them exposure and enough coverage.

UJFM’s Hope echoed the late South African President Nelson Mandela on the power of sport in building a nation; “Sport has the power to change the world…it has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language that they understand.” said Hope.

Hope added that the media needs to punt more positive stories about women’s sports and women in sport to build positive media and public perceptions about women.

Adapted from uj.ac.za