Campus Life

WeChat Short Course

Sign up for a one-day short course with Lumico and learn how to create a branded Official Account on WeChat. With 43 million monthly active users, WeChat is one of the world’s most popular mobile platforms.

Lumico will guide you through the process of setting up an Official Account. We’ll give you access to our custom-built CMS and demonstrate how you serve your audience breaking news, videos, live podcasts and more. We’ll even show how to effortlessly set up live chat groups.

With a WeChat Official Account you can connect directly with your audience and feedback has never been more immediate, or more accessible. Serve content based on location, gender and age and track engagement accurately.

We’ll show you how to:

  • Set up an Official Account
  • Use WeChat’s extensive suite of features (track location, serve videos, news, podcasts, chat groups and more)
  • Market your brand
  • Sell products through WeChat
  • Utilise payment schemes
  • Get to grips with our custom-built CMS